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Research papers

What drives the customer to visit a shop?

This paper describes the way to find the missions behind each shop trip. It is based on real shopping behaviour data from the consumer panel on a long-term basis.By classifying the shop trips of each household in shopping basket types and combining...

Catalogue: ESOMAR Retailing Industry Conference 2005
Author: Mark Hoffmann
Company: GfK
April 19, 2005
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Citation

Hoffmann, M. (2005a, April 19). What drives the customer to visit a shop? . ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/what-drives-the-customer-to-visit-a-shop-


Research papers

Use of multiple technology platforms in consumer panels

Today, the traditional pen and paper method of data collection in consumer panels faces many problems.The paper describes how to use technology to cope with these problems. New technology can be used in improving the quality of data, speeding up the...

Catalogue: ESOMAR Panel Research Conference 2005
Author: Dinko Svetopetric
Company: GfK
April 17, 2005
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Citation

Svetopetric, D. (2005a, April 17). Use of multiple technology platforms in consumer panels. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/use-of-multiple-technology-platforms-in-consumer-panels


Research papers

Product media index in Hungary

This paper describes a possible way to reduce the risk of a common client requirement, namely 'to know everything from one survey'.Facing the dilemma of unrealistically long questionnaires of single-source surveys from time to time lead us to find a...

Catalogue: ESOMAR Panel Research Conference 2005
Authors: Rita Vella, János Bacher
Company: GfK
April 17, 2005
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Citation

Vella and Bacher (2005a, April 17). Product media index in Hungary. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/product-media-index-in-hungary


Research papers

Digital convergence

When operating in fast-moving business environments, market research is in danger of losing its seat at the table where decisions are made.Many common research tools were developed in a more slowly changing business world. To be successful, MR must...

Catalogue: ESOMAR Conference on Digital Futures 2005
Author: Claude Floch
Company: GfK
March 1, 2005
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Citation

Floch, C. (2005a, March 01). Digital convergence. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/digital-convergence


Research papers

Integration of market research and database

This paper addresses the identification of business opportunities for the financial industry through integration of market research and databases.

Catalogue: ESOMAR Conference on Financial Services 2005
Author: Ignacio Macías
Company: GfK
February 1, 2005
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Citation

Macías, I. (2005a, February 01). Integration of market research and database. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/integration-of-market-research-and-database


Research papers

Conscious consumption in Brazil

This study resulted from the need to deepen knowledge on reflections and perceptions regarding the consequences of consumption action.Although this action has been thoroughly studied using marketing research techniques, not as much is known...

Catalogue: ESOMAR Responsible Marketing 2004
Authors: Paulo Cidade, Eduardo Schubert, Helio Mattar
Company: GfK
May 11, 2004
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Citation

Cidade, Schubert and Mattar (2004a, May 11). Conscious consumption in Brazil. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/conscious-consumption-in-brazil


Research papers

Brand contribution of car body types in the premium automotive market

This paper presents image research studies in the premium automotive market.It will be shown that the relevance of image dimensions of premium cars varies depending on what customers focus. If they look at premium car brands, there are other image...

Catalogue: ESOMAR Conference on Automotive Marketing 2004
Authors: Alexandra Stein, Ralf Rodepeter
Companies: GfK, BMW Group
March 1, 2004
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Citation

Stein and Rodepeter (2004a, March 01). Brand contribution of car body types in the premium automotive market. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/brand-contribution-of-car-body-types-in-the-premium-automotive-market


Research papers

Shazam!

The aim of the paper is to explain the opportunities for market research through the use of a new technology to conduct surveys for gathering information on real time and event driven topics with difficult to get hold of respondent groups.The paper...

Catalogue: ESOMAR Conference 2004: Technovate 2
Author: Graham Williams
Company: GfK
February 1, 2004
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Citation

Williams, G. (2004a, February 01). Shazam!. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/shazam-


Research papers

The full picture

This paper will argue that eye tracking has a place in usability research. As part of bringing the consumer into the heart of the website design process, the use of eye tracking technology has now evolved to become a necessary tool to use as part of...

Catalogue: ESOMAR Conference 2004: Technovate 2
Authors: Iain Janes, Marcus Boyland, Howard Barber
Company: GfK
February 1, 2004
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Citation

Janes, Boyland and Barber (2004a, February 01). The full picture. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/the-full-picture